Monthly Archives: December, 2011

New Year’s Resolutions – NLP style

As you start thinking of your New Year’s Resolutions ready for midnight tomorrow, check that they are based on NLP principles. Here are my top ten tips! 1. Are you visual, auditory or kinaesthetic? Do you focus most on what you see, what you hear or what you feel. Express your New Year’s Resolution in …

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How to test names for a Brand Extension

As a researcher I am frequently asked to research names for brand extensions. Sometimes clients already have a list of names they’ve generated in a brainstorming or over a few glasses of wine and of course many researchers will take that list and check them out in focus groups for you. But is that the …

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Give your child the gift of CONFIDENCE!

Children can lack confidence at any age, from toddlers to teens. Show them the Circle of Excellence and they will be able to use it whenever they feel shy and overwhelmed. Here’s how to do it. 1)     Imagine a circle on the floor; you can lay one out using socks or tights at first. You …

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